SMP Journal

Embrace Your Dreams: Trust the Journey
Motivation, Premium SÁNTA K. Motivation, Premium SÁNTA K.
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Embrace Your Dreams: Trust the Journey

In the quiet moments of our lives, when the noise of the world fades away, we often hear the whispers of our dreams. These dreams, whether grand or modest, are not random occurrences. They are planted in our hearts for a reason. They are the seeds of our potential, waiting to be nurtured and brought to life. The journey to achieving these dreams is seldom straightforward, but it is always meaningful.

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Shifting from CRM to CRL: Embracing Customer Relationship Leadership
Marketing, Business, Mental, Premium SÁNTA K. Marketing, Business, Mental, Premium SÁNTA K.

Shifting from CRM to CRL: Embracing Customer Relationship Leadership

In the bustling world of marketing, Customer Relationship Management (CRM) systems have long been hailed as the holy grail, promising streamlined processes and enhanced customer engagement. Yet, amidst the allure of expensive cloud-based tools that promise to automate every interaction, a critical question emerges: Do customers truly want to be “managed”?

The reality is, perhaps not. Customers are not mere entities to be manipulated or controlled; they are individuals with unique needs, preferences, and desires. Rather than approaching customer interactions with a mindset of management, it might be more fruitful for marketers to adopt the philosophy of Customer Relationship Leadership (CRL).

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  • Doubt Kills More Dreams Than Failure Ever Will.

    Suzy Kassem

Best digital marketing agency for luxury brands

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