The NOVA Collection Campaign
2025
The NOVA Collection by Jewelles France draws inspiration from space, planets, and the mysterious allure of the cosmos, inviting us to imagine a world beyond the stars.
The objective was to create a full campaign and social media design for the NOVA Collection by Jewelles France, a series of rings inspired by space and science fiction. The concept behind the collection drew from galaxies, planets, and the mystery of the universe, while the designs themselves were distinctly feminine.
Our challenge was to bridge two worlds. Space and science fiction are traditionally associated with a masculine aesthetic, yet this collection was created for women. We set out to craft a visual universe that felt balanced between strength and softness, reality and imagination, science and sensuality.
We developed a concept that positioned the collection in a dreamlike space, somewhere between the tangible and the cosmic. From creative direction and storytelling to visual identity and campaign production, we handled every stage of the process.
From the initial idea to the final execution, we brought the NOVA universe to life.
